Belgian retailer COLRUYT includes NestBorn in the newly launched high-welfare broiler

On the 17th of October, Belgian retailer Colruyt announced an exclusive collaboration with 17 Belgian broiler farmers, in order to grow higher-welfare chicken (for press release, click here). Besides working with a slower-growing breed and reducing stocking density (European Chicken Commitment principles), Colruyt also acknowledges that optimal broiler welfare starts at day 1. For the reason, all day-old chicks will be hatched on-farm and all these farmers will apply the NestBorn system, as it is the most accessible and performant on-farm hatching system. NestBorn is facilitated in this collaboration by Belgian hatcheries Belgabroed and Vervaeke-Belavi, operating the system in Belgium, The Netherlands, France and Germany.

Bart Vermeiren, director of Belgabroed, states that he is “proud that Colruyt is taking a leading position in terms of broiler welfare, by being the first Belgium retailer adopting the innovative NestBorn technique, facilitated by Belgabroed”. Furthermore he states that “NestBorn allows the elimination of transport of day-old chicks and guarantees an immediate & uninterrupted access to feed & water, immediately after hatch. This gives a lot of benefits in terms of animal welfare and chicks can find quickly their natural rhythm of eating & drinking right after hatch, which results in better (gut)health and more robust chicks. The result is an impactful reduction of the utilization of antibiotics”.

Click here for the press release

A testimonial (in French) by a Colruyt broiler farmer, growing the higher welfare broiler with the NestBorn technique can be found here, as well as a testimonial by Colruyt (in Dutch) via this link.

Delphine (left) and Stéphane Tasiaux (right).
Copyright: Colruyt
Click here for the testimonial by Colruyt (video)
Updates
 Nestborn
EFSA scientific opinion on welfare of day-old chicks: NestBorn is the future-proof choice!
On the 7th of September ’22, EFSA (European Food Safety Agency) published a series of scientific opinions with recommendations to...
Read more
 Nestborn
VIV EUROPE '22
NestBorn is very pleased to be part of the VIV Europe 2022 and to meet you in person again in...
Read more
 Nestborn
NestBorn's exhibition intentions 2022
In 2022, we plan to participate in some of Europe's finest exhibitions. Will you meet us there?
Read more